PRESS RELEASE for immediate release
01 August 2008

At last... a rebel with a cause has appeared and is making ripples in the music industry system purely for the sake of promoting original indie music to a worldwide audience - with or without industry backing.

Rock music sensation, Johnnie Mac has spent the last 20 years happily playing his music on streets, stages and studios in all corners of the world, both solo and with an impressive list of talented musicians alongside him.

Pushed into the limelight by his growing fan base demanding more, Johnnie Mac finally emerges from the underground scenes with his new 9 track album “The World Seems Happy” and with, what some have called a rebellious approach to music promotion and distribution, which will surely make the music industry take notice.

Hearing acclaimed musicians comment that the internet is simply not being used to its full potential to market music, Johnnie decided he’d heard that message one too many times and was ready to take action.

Having found a proven system that has worked for other online ventures, Johnnie Mac and his team at Alchemy Music Australia are now paving the way for a ‘new’ type of fan club via “digital distribution” methods, which not only finds the fans, but also gives the artist a way to IMMEDIATELY contact and communicate with their fan-base.

Encouraging website visitors to leave their contact details by giving away 3,750 free fan club memberships, Johnnie Mac's mailing list and MySpace friend requests are growing rapidly with international members joining every day... impressive achievement for an indie artist who only plays live gigs occasionally and hasn’t officially released the album for airplay.

Mikey Bowers, Managing Director of Alchemy Music, has been promoting and managing artists for years and is now formatting Alchemy Music with this new breed of digital communications after thorough research and watching the system work with other online ventures and businesses.

Mikey states… “With the massive growth of people seeking music on the internet, it is more about relationship building now than ever before. Indie musicians should all be putting energy into using electronic media to find a tailor-made international audience and then stay in constant contact with that fan base. Building a strong relationship with the fans is what will draw large audiences and sell cd’s. Rather than the artist perform  a gruelling gig schedule and send out hundreds of CD’s to radio stations - waiting to be ‘discovered’ and hoping for airplay, the system we are using is about being genuinely independent. Why wait!  ...and for what... to go into debt, be at the mercy of some major label exec and probably lose all artistic direction, not to mention creative control. Why not take the reins yourself!”

Alchemy Music Australia is currently testing and tweaking this model into one which is already making heads turns. Their initial tests are extremely positive in the marketplace with hundreds of fans coming to Johnnie Mac’s website.

See for yourself at www.johnniemac.com and you’ll see how his new strategy may very well take the music industry by storm. No doubt it will be watched with interest throughout the world.


Contact:
Mikey Bowers
Alchemy Music Australia
Tel: alchemy@johnniemac.com